Congratulations to all of our Grant Award Winners from 2010-2011! Here are some of the highlights of their activities.

Positive Image Productions in Missouri City, Texas is in the final stages of producing a video piece entitled, “Diabetes, Medicare and You.” The piece features information aimed at seniors about Medicare and diabetes screening. It includes a basic description of Type 2 diabetes and shows an African American woman receiving a diabetes screening test. Her doctor then discusses the symptoms of diabetes and steps that can be taken to prevent the disease.

Family Service Upper Ohio Valley in Wheeling, West Virginia was featured on a one-hour broadcast by WWVA Radio (1170 AM) with Family Service CEO Lonnie Wineman, guest Heather Leonard, Diabetes Education Coordinator for Ohio Valley Medical Center and East Ohio Regional Hospital, and Doctor Richard Greco, D.O. The show is called “DOCTALK” and the topic for the show was “Diabetes and the Medicare Diabetes Screening Project.” The radio coverage for WWVA, a 50K watt station, is approximately 255,800 listeners, with more than 35,800 listeners who are age 65 and older.

Maricopa Integrated Health System (MIHS) in Phoenix, Arizona has incorporated five diabetes screening questions into MIHS’ electronic medical records. Providers are now prompted to ask the questions to any patient who is 65 years old or older and follow-up with a screening test if a patient is determined at risk for diabetes. Additionally, all clinic providers at MIHS have received information about the Medicare Diabetes Screening Project and instructions explaining the appropriate medical coding for diabetes screening tests covered by Medicare. MIHS reported that they reached 19, 715 Phoenix area seniors through their efforts of

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material dissemination, presentations and trainings to partner organizations and at health fairs, as well as local media coverage on the benefits of diabetes screening.

The Heritage Area Agency on Aging (AAA) in Cedar Rapids, Iowa distributed 2,000 pieces of Medicare Diabetes Screening Project material to congregate and home delivered meal participants throughout a seven county region and 30 MDSP tool-kits to dining site managers. The Heritage AAA was also featured in an episode of the “Involvement Report,” a local television program that agreed to dedicate an entire segment to

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the Medicare Diabetes Screening Project and diabetes education.

Alliance for Aging in Miami, Florida provided diabetes education at senior centers, as well as distributed information and resources at several health fairs in the area. Alliance for Aging also managed radio outreach to Haitians, African Americans, and Hispanics through a weekly radio show on La Poderosa and WMBM radio stations. All together, the stations reach Miami-Dade, Monroe, Broward, and Brevard counties.

The organization estimated that the number of seniors reached was 10,296.

Area 1 Agency on Aging in Humboldt and Del Norte Counties, California has produced several communication tools, including tools internally such as “Gray Matters”, a quarterly publication of the organization that included an article about MDSP in the Fall 2010 edition. Members of the organization have been promoting the project through various other community-wide efforts as well. The organization’s Executive Director, Cindy Denbo, presented information on the Medicare diabetes screening benefit on the feature segment, “Live at Five”, on local television. The segment itself reached 5,000 people in the area. Area 1 Agency on Aging also created two separate Public Service Announcements that were played repeatedly last fall on two local popular radio stations throughout the surrounding counties. To further inform Medicare beneficiaries about the importance of diabetes screening Deborah Krzesni, R.D., gave presentations to older adults at the Title III Elderly Nutrition Program Congregate lunches. These presentations included information on the need to be screened annually, eligibility requirements, goals for diabetes management, and principles of the diabetic diet. Members of the Title III Elderly Nutrition Home Delivered Meal Program were also provided materials and risk assessments pertaining to the early screening and prevention of diabetes.

The Johnson City Senior Center Foundation in Johnson City, TN has reached approximately 10,800 seniors through their efforts. The Johnson City Seniors’ Center conducted a kickoff and diabetes conference with local physicians and health care professionals. Participants received education about prevention, diagnosis, and treatment of diabetes, as well as pledge cards, and one-on-one education about MDSP. There were also newspaper ads and articles announcing the project campaign kickoff and diabetes conference.

The NCW Rural Health Foundation in Wenatchee, WA sent information regarding the MDSP to the Wenatchee Area Network for Diabetes, as well as Allen Dietz, Chief Operations Office of Community Choice Healthcare Network. The Community Choice SHIBA volunteers informed clients of the Medicare diabetes screening benefit.

Grand Forks Parks and Recreation Foundation in Grand Forks, North Dakota has partnered with the YMCA Family Center, Grand Forks Center Court Fitness Club, and the Grand Forks Senior Citizens Center, along with Ascent Health Resources, to hold three events promoting the Medicare diabetes screening benefit. The events provided education and resources about diabetes prevention and health to seniors in attendance. Held in May of 2011, these events promoted the importance of being screened for diabetes, education on the Silver Sneakers Program, and helped to enroll those diagnosed with prediabetes into the “I CAN Prevent Diabetes” program taught by WelCore Health.

Bristol Elder Services in Fall River, MA sent a press release to local newspapers announcing the grant from the MDSP. An article was printed in the Fall River

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Herald on November 11, 2010 to describe the grant. Bristol also circulated informational flyers in the February mailing of both Bristol home care clients and meals on wheels clients. MDSP will also be discussed on the upcoming monthly radio segment.

Carroll County Bureau of Aging and Disabilities in Carroll County, Maryland has reached approximately 1325 seniors through their efforts with the grant. The Bureau of Aging and Disabilities has done several presentations of information to community groups and at senior centers across the county. They have also disseminated MDSP materials to five public library locations, and displayed the materials at Maryland Senior Drug Assistance Program events. MDSP materials are also available to the public at the Bureau of Aging and Disabilities offices.

Hanul Family Alliance (Korean American Senior Center) in Chicago, Illinois has provided a diabetes self-management program for Korean American seniors with diabetes, and their caregivers. A total of 15 seniors with diabetes, and their caregivers, attended a six-week diabetes self-management program. Hanul developed program materials, such as a program flyer, and distributed the information about the importance of diabetes screening and self-management to seniors in the area.

COSSMA, Inc. in Cidra, Puerto Rico presented an education booth entitled, “Knowing if you have diabetes is better than not knowing,” “Saber que tienes diabetes es major que no soberlo.” The booth was exhibited at several health fairs throughout the island country. During the health fair events, all seniors age 65 and older with Medicare coverage received a card with a message in Spanish about the risk factors for diabetes and how they can be screened.

Elder Options Between February and August of 2011, Elder Options has promoted the Medicare Diabetes Screening Project at approximately 36 health fairs, 7 presentations, 21 evidenced-based workshops, and 93 outreach activities. The service area includes the counties of Alachua, Bradford, Citrus, Columbia, Dixie, Gilchrist, Hamilton, Hernando, Lafayette, Lake, Levy, Marion, Putnam, Sumter, Suwannee, and Union, covering 11,000 square miles of the state of Florida. These activities held at senior centers, libraries, churches, retirement facilities, assisted living facilities, senior housing complexes, and congregate meal sites reached over 3,000 seniors throughout a 16-county service area. Most of the targeted seniors were low-income, rural, and limited English and minority populations. Information about the MDSP was also promoted at all of Elder Options community health and wellness presentations.

Macoupin County Public Health Department The Macoupin County Public Health Department in Carlinville, IL reached over 2,000 seniors through their education efforts between February and August of 2011. During this time, displays with the MDSP educational information were created at various health fairs, community centers, and in county offices. Various county vehicles used for local transportation were outfitted with bright yellow magnet signs to raise awareness of diabetes screening. These vehicles are used on a daily basis, and are parked in a highly visible parking lot.

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